- New Products
- Robert G. Cooper, Scott J. Edgett,
- Elko J. Kleinschmidt
Item Innovators win in the long run by optimizing their R&D investments with a brand-new product technique, choosing the right new item tasks and attaining an ideal balance of tasks. Portfolio Management for New Products assists you understand how winning business handle their R&D portfolios. Find out the best ways to steer your company’s R&D financial investment to accomplish a higher return.
Sticker price: $ 44.00
Price: $ 28.66